Friday, September 24, 2021

analyzing a music video in the same genre

 

The music video opens up with a scene in the office, there are two people sitting having a serious conversation, the colours are bland and boring. The next set that we see is of the whole office, we see each person in the room uninterested and looking as if they don't want to be there. When the music comes in, the two singers enter the room wearing bright colours and childish clothing, they make a disturbance. They are the only colour in the office. this signifies childhood and having fun, in a way escaping from the constructs of adulthood and having a good time. 

slowly as the music video goes on each employee in the office transforms into a summer colourful outfit. Before the person is transformed they look very stressed and uninterested but as soon as they are transformed they look a lot happier and calmer. This signifies leaving behind the negativity and embracing things that make you happy. 


For each person that is transformed it is unique to them, I think that this is interesting because it's not putting everyone in the same situation because obviously everyone has their own likes and dislikes so it really is catered to them. Clearly the set ups are fake and those in the video are well aware that it is also fake but they don't seem to care. I think that this signifies that you don't need to place happiness into one place or thing and you can experience the things that you enjoy in a simplistic way. 

The music video continues to add colour and people throughout the scene. They move outside and there is lots of colour introduced and lots of confetti and dancing. I think that this signifies leaving behind things that don't make you happy and focusing on the positive and good things in life.  




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