Logo design

I chose to make a logo for the artist I creates (Theo). Theo is a really good male artist with a femine side. He makes alternative music and I feel like the bold font with the dainty flowers in it, makes for a nice contrast between what a man is according to gender norms and who Theo is, because of his femine side. I think that it fits well with his theme because it isn't too soft or too intense, it's just right for him. I went with a letter design because I felt like for Theo's logo, it should be minimalistic and quite simple. I didn't want to add too much colour or design to keep it focused on the name .

Going along with the contrast of female and male, I went for a more gothic font over a tattoo looking flower bed. I think that the bold and gothic font goes really well in contrast with the beautifully drawn flowers. I think that again, this goes with Theo's image and genre but with a little more of a kick to it. I chose that flower bed design because it resembles a tattoo and I see Theo have lots of tattoos and perhaps having these flowers tattoed somewhere, which would really link the logo to the artist. Again I feel like there is a balance between soft and hard with this, however this logo feels a little more edgy than the other logo design, which was not what i was going for but I feel like it fits Theo's vibe and genre a little bit better.  

 

Album Artwork

 

Taylor Swift's first album Taylor Swift has a simple look with little butterfly details along the side. This is her first country album and is much more simplistic and sweet in comparison to her other album covers. The cover looks like it was not made by a professional and it looks like something that almost anyone could make with a camera and photoshop however, I do think that it captures Taylor's style. This album is mostly her classic country-style love songs. The picture of Taylor shows us Taylor's sweet side. She looks like a sweet girl-next-door. She isn't wearing heavy makeup or an edgy outfit, her hair is natural and she looks like most young country singers. I think the photo accurately describes the artist and her innocent image. I think that the light butterfly design adds to that and shows her young and innocent side. The signature "Taylor swift" became a staple to her first three albums (her most popular country albums). There is a visible change in her image and style from those three albums onwards. I think that her image changed from the girl next door country singer into the pop singer she is today and we can visibly see that change in her album cover art. 

The font used for 'Taylor Swift' is a simple cursive style with lots of loops and roundness. I think they chose this font because it looks like she could have written it. I think that the album cover and the Tim McGraw music video go well together because the song is a beautiful country love song about an everyday girl going through heartbreak and the album cover is a simple girl. The album looks like anyone could have made it and I think that the song Tim McGraw and the music video looks like something that a lot of young girls have gone through. I think that the label did a good job relating the two so that it feels personal and real. 

music videos in the youtube age

 

Taylor Swift's first music video was 'Tim McGraw'. I think that the label was trying to portray Taylor Swift as a hopeless romantic girl-next-door type. In Taylor's first few music videos, it starts off with her getting hurt by a boy however in Tim McGraw, the music starts right away and it shows her laying on the grass. I think the label was making it blatantly obvious that Taylor is a sweet country girl. With her look, she has very natural hair and makeup and is wearing sweet outfits (dresses and blue jeans). The video is simple, with shots of Taylor singing and playing the guitar in country settings and her and the boy sharing romantic moments together. I think that they portrayed her like this so that her audience can relate to her, she isn't wearing extravagant outfits and she is doing things that many other girls have experienced. I think the label was setting Taylor up to be every girl's go-to breakup-song artist. 

 

Comparing her Tim McGraw video to her other videos on the "Taylor Swift" album, the video is far more simple and relatable. 

For example, in Taylor's 'Teardrops On My Guitar" and "Our Song" Taylor is not seen in everyday settings in the same light, although there is always a shot of Taylor with her guitar but after "Tim McGraw" the shots get more glamorous with changes in setting and outfit. 

Throughout Taylor's early career, the label consistently markets Taylor as a relatable teenage girl with boy problems.   

Social media

 Social media is a very important part of marketing because of todays generation. Almost everyone has social media in todays age and it is such a big part of many generations lives. With the adaptation of social media, Instagram for example, went from a place for sharing photos and videos to a platform for businesses to advertise and sell their products, for people to share important information and a platform for many people to express themselves. Due to these change, having a social media presence is an important part of advertisement because you are able to reach so many people within one social media platform. 

1- engagement

    Audiences want to connect with who they are following on social media and feel like they are involved. when someone is engaged on social media, their audience wants to keep up with them, especially if they are living an exciting life (example of why people follow the Kardashians, even though they do not have any real talents). 

this post is an example of engaging with your audience, in the caption, I've asked for people to comment down their favourite brown emoji. 

2- tell a story

    Once again, audiences want to feel like they are a part of something somewhat exclusive, for example, posting a behind the scenes shot of a movie or TV you've starred in will make your audience feel like they are a part of something special. This is because they are able to see the making of their favourite movie or song. This also connects the artist to the audience, people love to see their favourite celebrity as a 'real' person, doing real life things and not just watching an incredible music video. 

this is an example of a behind the scenes shot posted on as an instagram story. Giving my followers a hint of what is going to happen without giving away too much, so a lot of excitement is built up. 

3- promote 

    Using social media to promote their music/tour/merchandise is a great way to reach out to fans that already follow you as well as to find new people. By posting a cool engaging picture that promotes the album, merch or tour as well as adding a snippet of one of their songs is a great way to get the audience excited for the launch. 

this post is promoting a new jewelry collection so that my followers can match me. followers love to copy and imitate their favourite celebrities style so by launching a line of jewelry and posting this type of picture, i am promoting my product in a way that my target audience will enjoy.